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六年三次上市不过,上市不足年即亏损,香飘飘凭什么能上市?

来源: 南方日报网络版     时间: 2019年01月23日 01:14:54
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新宝5平台登录下载软件信誉平台官方,招龙虎和代理注册实力诚招代理Q扣992.77.339时时彩龙虎和,意彩彩票代理,意彩官网,意彩平台注册,意彩乐官网,意彩娱乐官方网站六年三次上市不过,上市不足年即亏损,香飘飘凭什么能上市?

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(原)(标)(题)(:六)(年)(三)(次)(上)(市)(不)(过)(,上)(市)(不)(足)(年)(即)(亏)(损)(,香)(飘)(飘)(凭)(什)(么)(能)(上)(市)(?
从)(“一)(年)(卖)(出)(十)(亿)(杯)(,绕)(地)(球)(三)(圈)(”,到)(“十)(年)(绕)(地)(球)(二)(十)(圈)(”,香)(飘)(飘)(的)(广)(告)(语)(所)(传)(递)(出)(来)(的)(,是)(只)(能)(躺)(在)(过)(去)(功)(勋)(本)(上)(的)(尴)(尬)(。
8月)(16日)(晚)(间)(,香)(飘)(飘)(公)(布)(了)(2018年)(半)(年)(报)(,上)(半)(年)(实)(现)(营)(业)(收)(入)(约)(为)(8.7亿)(,同)(比)(增)(长)(55.38%;归)(属)(上)(市)(公)(司)(股)(东)(的)(净)(利)(润)(亏)(损)(5458.6万)(元)(,同)(比)(下)(降)(78.92%。对)(于)(亏)(损)(的)(持)(续)(增)(加)(,香)(飘)(飘)(在)(半)(年)(报)(中)(表)(示)(,都)(在)(公)(司)(预)(期)(及)(可)(控)(的)(范)(围)(。这)(是)(香)(飘)(飘)(上)(市)(以)(来)(的)(第)(一)(份)(半)(年)(报)(,香)(飘)(飘)(于)(2017年)(11月)(上)(市)(,据)(悉)(此)(次)(上)(市)(是)(香)(飘)(飘)(第)(四)(次)(冲)(刺)(IPO的)(成)(果)(。在)(上)(市)(之)(前)(,香)(飘)(飘)(已)(经)(是)(杯)(装)(奶)(茶)(业)(的)(龙)(头)(企)(业)(,但)(是)(随)(着)(香)(飘)(飘)(招)(股)(书)(的)(公)(开)(,其)(自)(身)(的)(众)(多)(弊)(端)(也)(暴)(露)(在)(市)(场)(面)(前)(。事)(实)(上)(,香)(飘)(飘)(业)(绩)(表)(现)(并)(不)(理)(想)(的)(同)(时)(,其)(在)(资)(本)(市)(场)(的)(表)(现)(也)(并)(不)(令)(人)(满)(意)(。截)(至)(17日)(收)(盘)(,香)(飘)(飘)(股)(价)(大)(跌)(9.97%,收)(盘)(价)(为)(17.43元)(,与)(刚)(上)(市)(时)(的)(股)(价)(相)(比)(,已)(经)(跌)(去)(一)(半)(有)(余)(。近)(年)(来)(,业)(绩)(遭)(遇)(天)(花)(板)(的)(香)(飘)(飘)(,挖)(来)(了)(加)(多)(宝)(的)(北)(区)(销)(售)(负)(责)(人)(为)(销)(售)(总)(监)(,但)(是)(不)(到)(一)(年)(,并)(且)(在)(中)(报)(大)(亏)(之)(际)(传)(出)(离)(职)(的)(消)(息)(。单)(品)(陷)(阱)(香)(飘)(飘)(董)(事)(长)(蒋)(建)(琪)(2016年)(宣)(称)(“我)(们)(公)(司)(有)(一)(个)(5年)(规)(划)(,里)(面)(非)(常)(明)(确)(地)(提)(出)(,5年)(内)(只)(做)(奶)(茶)(,免)(得)(在)(公)(司)(产)(生)(内)(耗)(。”而)(似)(乎)(是)(这)(句)(话)(,揭)(示)(了)(自)(2016年)(之)(后)(香)(飘)(飘)(开)(始)(逐)(渐)(显)(露)(颓)(势)(的)(本)(因)(。分)(析)(人)(士)(认)(为)(,香)(飘)(飘)(的)(最)(大)(问)(题)(,一)(是)(在)(于)(其)(逆)(消)(费)(升)(级)(的)(产)(品)(思)(路)(;二)(是)(单)(品)(广)(告)(投)(放)(在)(短)(期)(具)(有)(效)(果)(,长)(期)(却)(会)(导)(致)(提)(升)(效)(益)(递)(减)(。对)(于)(半)(年)(报)(中)(的)(亏)(损)(,香)(飘)(飘)(将)(之)(归)(结)(于)(第)(二)(季)(度)(的)(是)(淡)(季)(的)(影)(响)(,据)(公)(司)(表)(示)(,冲)(泡)(奶)(茶)(的)(主)(要)(销)(售)(季)(节)(是)(第)(一)(和)(第)(四)(季)(度)(。但)(同)(时)(香)(飘)(飘)(也)(表)(示)(,公)(司)(持)(续)(加)(大)(对)(液)(体)(奶)(茶)(的)(品)(牌)(广)(告)(费)(用)(、渠)(道)(推)(广)(费)(用)(、销)(售)(人)(力)(费)(用)(等)(资)(源)(投)(放)(对)(利)(润)(产)(生)(了)(影)(响)(。图)(片)(来)(源)(:上)(市)(公)(司)(半)(年)(报)(事)(实)(上)(,香)(飘)(飘)(的)(广)(告)(费)(用)(的)(高)(企)(一)(直)(为)(人)(诟)(病)(。在)(半)(年)(报)(中)(,香)(飘)(飘)(的)(营)(业)(成)(本)(为)(6.01亿)(,同)(比)(增)(加)(61.43%,其)(中)(销)(售)(费)(用)(为)(3.17亿)(,同)(比)(增)(长)(54.68%,主)(要)(是)(由)(于)(广)(告)(推)(广)(及)(员)(工)(薪)(酬)(费)(用)(的)(增)(加)(而)(导)(致)(,仅)(广)(告)(费)(用)(就)(高)(达)(1.14亿)(,而)(去)(年)(同)(期)(为)(0.64亿)(。图)(片)(来)(源)(:上)(市)(公)(司)(半)(年)(报)(事)(实)(上)(,依)(靠)(广)(告)(一)(直)(是)(香)(飘)(飘)(的)(主)(要)(的)(营)(销)(方)(式)(,2014-2017年)(的)(广)(告)(投)(入)(分)(别)(为)(3.33亿)(、2.53亿)(、3.59亿)(和)(2.3亿)(,合)(计)(金)(额)(为)(11.75亿)(;但)(是)(同)(期)(的)(归)(属)(上)(市)(公)(司)(的)(净)(利)(润)(分)(别)(为)(1.85亿)(、2.03亿)(、2.66亿)(和)(2.68亿)(,合)(计)(为)(9.23亿)(。换)(言)(之)(,在)(近)(4年)(里)(,香)(飘)(飘)(的)(广)(告)(投)(入)(大)(幅)(超)(过)(归)(属)(上)(市)(公)(司)(的)(净)(利)(润)(,并)(且)(其)(中)(还)(不)(包)(括)(其)(他)(销)(售)(费)(用)(。香)(飘)(飘)(不)(仅)(在)(多)(部)(大)(热)(剧)(中)(植)(入)(广)(告)(,同)(时)(还)(冠)(名)(各)(大)(综)(艺)(节)(目)(,在)(广)(告)(的)(狂)(轰)(滥)(炸)(中)(,香)(飘)(飘)(在)(杯)(装)(奶)(茶)(的)(份)(额)(中)(已)(经)(高)(达)(60%,多)(年)(来)(,香)(飘)(飘)(对)(杯)(装)(奶)(茶)(的)(依)(赖)(一)(度)(高)(达)(99.8%,但)(是)(杯)(装)(奶)(茶)(已)(经)(接)(近)(天)(花)(板)(,产)(品)(的)(单)(一)(导)(致)(了)(即)(便)(是)(巨)(额)(的)(广)(告)(投)(入)(也)(没)(有)(为)(上)(市)(公)(司)(带)(来)(明)(显)(的)(营)(收)(增)(幅)(,反)(而)(不)(断)(的)(稀)(释)(上)(市)(公)(司)(的)(利)(润)(。有)(意)(思)(的)(是)(,香)(飘)(飘)(通)(过)(IPO拟)(募)(集)(资)(金)(其)(一)(是)(为)(了)(建)(设)(年)(产)(14.54万)(吨)(的)(杯)(装)(奶)(茶)(自)(动)(化)(生)(产)(线)(项)(目)(。而)(据)(公)(开)(资)(料)(显)(示)(,2014-2016年)(香)(飘)(飘)(的)(杯)(装)(奶)(茶)(产)(能)(分)(别)(为)(15.4万)(吨)(、15.83万)(吨)(和)(15.83万)(吨)(,产)(能)(利)(用)(率)(分)(别)(为)(68.9%、74.2%和)(87.3%。同)(时)(,2017年)(香)(飘)(飘)(的)(杯)(装)(奶)(茶)(库)(存)(激)(增)(,其)(中)(椰)(果)(系)(列)(库)(存)(23.30万)(标)(箱)(,同)(比)(增)(长)(725.84%;美)(味)(系)(列)(库)(存)(22.18万)(标)(箱)(,同)(比)(增)(长)(233.94%。但)(香)(飘)(飘)(的)(研)(发)(费)(用)(与)(广)(告)(费)(用)(依)(然)(形)(成)(了)(鲜)(明)(对)(比)(。2017年)(,香)(飘)(飘)(研)(发)(支)(出)(为)(1390万)(元)(,同)(比)(增)(长)(117.40%,但)(研)(发)(投)(入)(只)(占)(营)(收)(总)(额)(的)(0.53%,仅)(为)(广)(告)(费)(用)(的)(6.04%;2018年)(上)(半)(年)(这)(一)(数)(字)(进)(一)(步)(下)(降)(为)(368万)(元)(,同)(比)(下)(滑)(了)(34%。而)(公)(司)(研)(发)(人)(员)(只)(有)(18人)(,占)(公)(司)(总)(人)(数)(的)(0.56%。空)(降)(销)(售)(总)(监)(突)(然)(离)(职)(近)(日)(,有)(媒)(体)(称)(,香)(飘)(飘)(从)(加)(多)(宝)(公)(司)(挖)(来)(的)(职)(业)(经)(理)(人)(卢)(义)(富)(离)(职)(,香)(飘)(飘)(的)(老)(人)(刘)(代)(华)(取)(代)(了)(他)(的)(位)(置)(。而)(伴)(随)(着)(卢)(义)(富)(的)(离)(职)(,香)(飘)(飘)(的)(新)(品)(老)(品)(合)(并)(、卢)(义)(富)(招)(来)(一)(批)(人)(开)(始)(遭)(遇)(“大)(清)(洗)(”。这)(个)(所)(谓)(的)(新)(品)(就)(是)(香)(飘)(飘)(在)(2017年)(推)(出)(了)(新)(品)(灌)(装)(液)(体)(奶)(茶)(。为)(了)(配)(合)(新)(品)(的)(推)(广)(,2017年)(8月)(,香)(飘)(飘)(从)(加)(多)(宝)(挖)(来)(了)(北)(销)(售)(公)(司)(的)(负)(责)(人)(、销)(售)(总)(监)(卢)(义)(富)(,一)(开)(始)(负)(责)(仅)(负)(责)(液)(体)(奶)(茶)(的)(销)(售)(,在)(卢)(义)(富)(的)(推)(广)(下)(,液)(体)(奶)(茶)(的)(市)(场)(份)(额)(增)(幅)(明)(显)(。半)(年)(报)(显)(示)(,报)(告)(期)(内)(,香)(飘)(飘)(杯)(装)(奶)(茶)(销)(售)(收)(入)(达)(7.32亿)(元)(,同)(比)(上)(涨)(19.65%;占)(整)(体)(销)(售)(额)(约)(85%。液)(体)(奶)(茶)(“兰)(芳)(园)(”销)(售)(额)(为)(0.22亿)(元)(,同)(比)(上)(涨)(242%;“MECO系)(列)(”销)(售)(额)(达)(1.05亿)(元)(,同)(比)(上)(涨)(198%。液)(体)(奶)(茶)(占)(香)(飘)(飘)(产)(品)(销)(售)(额)(14.78%,与)(2017年)(环)(比)(上)(涨)(6%。卢)(义)(富)(是)(在)(公)(司)(上)(市)(不)(久)(之)(后)(被)(正)(式)(被)(提)(拔)(为)(香)(飘)(飘)(的)(销)(售)(总)(监)(,但)(据)(悉)(,自)(2018年)(3月)(,香)(飘)(飘)(的)(销)(售)(划)(区)(就)(开)(始)(不)(停)(变)(幻)(,5月)(份)(刘)(代)(华)(负)(责)(冲)(泡)(类)(华)(南)(大)(区)(、西)(南)(大)(区)(、西)(北)(大)(区)(、华)(北)(大)(区)(,代)(管)(华)(东)(大)(区)((浙)(江)(、江)(苏)(、上)(海)()。卢)(义)(富)(负)(责)(全)(国)(冲)(泡)(类)(及)(牛)(乳)(茶)(,并)(负)(责)(冲)(泡)(类)(华)(中)(一)(区)(、二)(区)(。2018年)(以)(来)(,香)(飘)(飘)(的)(销)(售)(费)(用)(中)(,职)(工)(薪)(酬)(大)(幅)(增)(加)(,上)(半)(年)(职)(工)(薪)(酬)(为)(9507.97万)(,去)(年)(同)(期)(为)(6491.81万)(,同)(比)(增)(长)(46.46%,这)(被)(视)(为)(卢)(义)(富)(招)(来)(的)(员)(工)(的)(支)(出)(。事)(实)(上)(,在)(香)(飘)(飘)(的)(下)(半)(年)(的)(工)(作)(计)(划)(中)(,确)(实)(存)(在)(对)(整)(个)(销)(售)(团)(队)(的)(调)(整)(。香)(飘)(飘)(表)(示)(,在)(下)(半)(年)(将)(持)(续)(优)(化)(销)(售)(组)(织)(架)(构)(及)(销)(售)(体)(系)(。重)(点)(是)(将)(固)(体)(奶)(茶)(及)(液)(体)(奶)(茶)(的)(团)(队)(进)(行)(整)(合)(,在)(省)(区)(以)(下)(架)(构)(中)(相)(对)(独)(立)(,在)(省)(区)(以)(上)(架)(构)(中)(进)(行)(整)(合)(共)(享)(。曾)(6年)(三)(度)(冲)(击)(IPO2009年)(,香)(飘)(飘)(首)(次)(标)(榜)(“杯)(装)(奶)(茶)(开)(创)(者)(,连)(续)(六)(年)(销)(量)(领)(先)(。一)(年)(卖)(出)(三)(亿)(多)(杯)(,杯)(子)(连)(起)(来)(可)(绕)(地)(球)(一)(圈)(”的)(广)(告)(语)(,成)(为)(脍)(炙)(人)(口)(的)(经)(典)(营)(销)(带)(动)(单)(名)(爆)(款)(的)(案)(例)(。次)(年)(,香)(飘)(飘)(的)(广)(告)(语)(再)(次)(“修)(改)(”成)(了)(“卖)(出)(了)(七)(亿)(多)(杯)(,可)(绕)(地)(球)(两)(圈)(。”2011年)(,产)(品)(已)(经)(能)(“绕)(”地)(球)(三)(圈)(的)(香)(飘)(飘)(申)(请)(主)(板)(IPO,进)(入)(排)(队)(序)(列)(,经)(过)(更)(换)(投)(行)(和)(律)(所)(、更)(改)(上)(市)(地)(点)(,到)(2013年)(公)(司)(官)(网)(公)(布)(上)(市)(进)(入)(到)(环)(保)(审)(查)(阶)(段)(。2013年)(,香)(飘)(飘)(通)(过)(上)(市)(环)(保)(核)(查)(,但)(市)(况)(不)(佳)(,当)(年)(12月)(证)(监)(会)(宣)(布)(暂)(停)(IPO申)(请)(材)(料)(受)(理)(,香)(飘)(飘)(上)(市)(的)(黄)(金)(期)(开)(始)(渐)(行)(渐)(远)(。2014年)(1月)(,证)(监)(会)(重)(启)(IPO,但)(香)(飘)(飘)(申)(报)(材)(料)(还)(没)(来)(得)(及)(被)(重)(新)(受)(理)(,证)(监)(会)(在)(2015年)(7月)(因)(股)(市)(震)(荡)(再)(次)(暂)(停)(IPO,接)(下)(来)(的)(4个)(月)(,证)(监)(会)(网)(站)(没)(有)(批)(露)(IPO公)(司)(招)(股)(书)(。在)(这)(两)(年)(里)(,香)(飘)(飘)(的)(业)(绩)(也)(不)(尽)(如)(人)(意)(。广)(告)(语)(中)(一)(年)(绕)(着)(地)(球)(转)(的)(圈)(数)(没)(有)(再)(上)(升)(,而)(改)(成)(了)(“10年)(绕)(地)(球)(20圈)(”,不)(再)(强)(调)(每)(年)(的)(销)(量)(数)(据)(。实)(际)(上)(,从)(2012年)(到)(2015年)(,香)(飘)(飘)(的)(营)(收)(徘)(徊)(在)(20亿)(元)(左)(右)(。其)(中)(,2014年)(营)(收)(为)(20.93亿)(元)(,比)(2013年)(下)(降)(862万)(元)(,2015年)(的)(19.52亿)(元)(营)(收)(更)(是)(同)(比)(下)(降)(6.7%。返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
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